Frigg’s core competence is sales. In order to maintain good terms with customers, partners and dealers he is often on his way through the mountain passes in a fast car.

What are Disentis, Grisons and the mountains to you?
Disentis is a beautiful mountain village with an impressive Benedictine monastery. The mountains are neatly embedded in nature. I like them best when they’re white. Grisons is one of the most beautiful places on earth.

When the skiing season begins and you’re at the top of a slope for the first time, what goes through your mind just before you take off? Through my job with zai I’m on my way in snow on zai skis nearly all year round. It’s always a pleasure and a new experience to feel «zai».

Why does zai need you?
I do sales (laughs).

Describe the summer in Disentis.
Far reaching lush green, cowbells, and brilliant sunrises over the mountaintops.

Why do people need zai skis?
A Swiss product. Hightech with an authentic philosophy you couldn’t copy without living it yourself. It’s what only zai can do.

What is your favourite dish?
Asian food and veal sausages with mashed potatoes.

Your favourite mountain?
Tödi.

What is zai to you?
Freedom, unique skis freshly defining skiing itself.